Intel® Embedded eVent

In addition to all the fantastic information you can download from exhibitor booths within today's Embedded eVent virtual trade show, we wanted to make sure to provide access to a handful of Intel white papers that touch on the embedded technology industry in general but also specifically deal with topics covered during today's event.

• Applying Virtualization to Embedded Devices (PDF)
• Transforming Embedded Computing (PDF)
• Implementing the Intel® Atom™ Processor Series on the Intel® ECX Form Factor (PDF)
• PowerPC to Intel Architecture Migration (PDF)
• Embedded Product Line Card (PDF)
• Intel Embedded Processor for 2008 (PDF)

One more reminder that tomorrow, September 15th, you can visit the Intel Embedded eVent and interact with colleagues, visit exhibitor booths and more during our virtual trade show. A full list of the courses offered, themed halls and other information is available at the official website, where you can also make sure you're registered for the event.

During next week's Intel Embedded eVent virtual trade show we'll once again have operators standing by…virtually, of course.

We will be around to answer your questions and otherwise interact with you throughout the day. We'll be publishing the occasional blog post to support the sessions being broadcast and you're free to leave your questions and feedback in the comments on those posts.

We're also on Twitter and will be taking questions and comments there, either through replies or direct messages sent to our @IntelEmbedded account. Make sure you're following us there not only for interaction during the Embedded eVent but also before and beyond that as we participate in the discussion of embedded technology and the issues surrounding that industry there.

More than anything, remember to register for the Embedded eVent, happening next Tuesday, September 15th. Click here to see what the day's schedule looks like and find out more.

Ever been checking out from your hotel after a conference has concluded and found yourself looking over the event's program, looking longingly at the sessions you wished you'd had the time or opportunity to attend? Or have you been unable to attend a trade show but still poured over the agenda, wishing your schedule had worked out differently?

One of the beautiful things of a virtual trade show is that it can be re-run so that those who couldn't attend the first time get another bite at the apple. And that's exactly what we'll be doing on September 15th.

From 7AM to 4PM Eastern Intel offer another opportunity to interact with industry experts in and around the Intel Embedded eVent virtual trade show that debuted earlier this year and which has remained available since then.

While the sessions will be the same as the first event, there's plenty of new material for everyone to get value out of, whether they missed it the first time or would like to revisit what they learned before. Many customers will have new information and content at their booths and Intel employees will be manning booths and be ready to answer questions for those in attendance.

Plus there's always the fantastic networking opportunities that are available in the halls and other areas within the Embedded eVent. Meet industry colleagues, share information with each other and more - all from the comfort of your own desk and without the need to make sure you don't have any garlic bagel stuck in your teeth.

Click here to make sure you're registered for the September 15th eVent and join us for what's sure to be a value-filled day.

I am Joseph Chung, the Medical Product Manager at Advantech-US. During my presentation, I shared how healthcare systems around the globe are experiencing tremendous pressure to improve services while containing costs. There is a trend towards real-time, paperless and film-free patient monitoring, nursing care and medical records tracking. The complexity and diversity of clinical environments requires advanced yet flexible technology, the ability to quickly adapt and customize and a high level of integration and networking. There is a need for high-quality image display products for x-ray, ultrasound, surgery monitoring systems, endoscope visualization as well as a variety of medical information systems.

Sophisticated information technologies are required to manage patient information, diagnostics procedures, conduct research and analyze and interpret lab results. Health and medical information experts are planning the next generation of patient management and medical support systems, and they rely on advanced yet reliable technology, high-performance yet power-efficient solutions, expertise in project management and systems integration and a wide range of medically-certified products.

As an Intel Premier Member, Advantech has fully embraced Intel platforms from Intel® Atom™, multi-core, Pentium M, Core 2 Duo, and Quad Core to Nehalem/Tylersberg processors as a way to provide targeted extreme performances as well as energy-efficient and environmentally responsible solutions for patient monitoring, patient infotainment and ultrasound applications. We strive to offer a comprehensive product lines that are UL60601-1/EN60601-1 certified as well as ISO 13486 certified.

Please check out the presentation material and give me your feedback, questions or comments. I’ll be more than happy to answer or discuss your medical application requirements. Pls. feel free to contact me at Toll Free: 1-800-866-6008, Ext. 268, or email at: joseph.chung@advantech.com

I name is Joe Zhou. I am the In-Vehicle Product Manager at Advantech-US. My presentation is about how harsh conditions in In-Vehicle segment demand rugged systems. When it comes to computing equipment, the operating conditions in in-vehicle applications are quite harsh. To survive the bumps, jolts, vibration, temperature fluctuation, dust and water that continuously pelt every moving vehicle, computing systems must be rugged and built to industrial-grade specifications such as ISO 7637 and SAEJ1455 certified. They must operate in a fully sealed and fanless enclosure. And handheld systems must communicate wirelessly, run efficiently on batteries and have the ability to withstand being dropped to a hard surface.

Advantech understands the unique operating conditions and business needs of in-vehicle marketplace. With over 25 years of embedded and industrial systems design, they are familiar with the requirements of the harsh, rugged operating environment. As an Intel Premier Partner, Advantech is committed to offer rugged, most efficient and low power in-vehicle computing solutions.

Mobile computing relies on ruggedness, compact size, light weight and maximum battery life, all the while providing adequate performance. Advantech handhelds and Tablet PCs based on Intel® Atom™ processor are among the most efficient portable platforms.

Advantech vehicle-mounted systems provide reliable performance under adverse conditions on the road where shock, vibration and temperature extremes are the order of the day. The simplicity and small size of an Atom-based fanless design is a perfect match for in-vehicle applications.

Pls. check out the presentation material and let me know if you have any questions. I’ll be more than happy to discuss your in-vehicle application requirements. Please feel free to contact me at Toll Free: 1-800-866-6008, Ext. 113, or email at: joe.zhou@advantech.com

Robin R. Lowther, here, Technical Marketing Engineer in the Low-power Embedded Products Division at Intel under the Embedded and Communications Group. In case you didn’t have a chance to catch my session during Tuesday’s Intel Embedded eVent, I presented on the Intel Atom for embedded applications. I know some of you had trouble logging in to the virtual trade show, so I wanted to take this opportunity to share a recap on the blog –you can also download my full presentation at the bottom of this post. The course outlines how Intel Atom fits in different embedded usage model segments like IP media phone, medical, gaming, point-of-sales, industrial control & automation, Intel Digital Security Surveillance, IVI…just to name a few.

I’ve highlighted three Intel Atom platforms, the benefits they offer and the differences between them with the goal of helping customers decide if one of these platforms would fit their application needs. First up, is the Intel Atom processors Z5xx series with Intel System Controller Hub which provides great performance per Watt for ultra low power small form factor designs. Second, Intel offers this same silicon in a larger package and offers support for select SKUs at Industrial temperature. The third platform is the Intel Atom processor N270 with Mobile Intel 945GSE Express Chipset which offers performance per watt for entry level designs. This platform has more I/O then the other Z5xx series platforms but has a larger foot print and uses a bit more power, still a small three chip solution at low power.

For more info on the course, take a look at the .pdf attached. I’m also available to answer any questions you may have, so please feel free to leave your thoughts in the comments below.

If you missed attending Tuesday's Embedded eVent in real-time that doesn't mean you can't get out of it the same huge chunks of wisdom those who were there got. The courses and keynotes, as well as booths and other good stuff, are still on the site and available for your viewing. That's the great thing about running a virtual trade show - physical assets don't need to be torn down immediately to make way for the next event.

As we mentioned yesterday we're also going to be featuring recaps from some of the presenters her on the blog and hope to have even more updates that continue on the conversation. In all of this we're looking for your participation - asking questions, providing feedback and more - to make those recaps even better. 

If you are going to dive into the still-there Embedded eVent and want to plan what to view you can view the Agenda here or check out the Course Open Thread posts we published throughout the day as they were beginning. Here's that complete list:

Course Open Thread: Building Next Generation Embedded Systems Using Multi-core and Virtualization

Course Open Thread: The value of Intel® Architecture in Digital Signage

Course Open Thread: Intelligent Video: Fact; Fiction; Experience; Opportunities

Course Open Thread: Selecting the best Intel embedded product for your needs

Course Open Thread: Overview of Intel Atom processor-based platforms for embedded computing

Ravi Sirigineedi here, Product Line Manager in the Embedded Computing Division at Intel under the Embedded and Communications Group. On Tuesday Ryan Brown and I presented a course about the Embedded Scalable and Low Power products that best address embedded customer needs. We wanted to introduce customers to the embedded market segments, sub-segments and the different usage models we observe emerging in these markets. You can download the full .pdf presentation at the bottom of this post, but we also wanted to give a high level overview here. We hope that this will help new and existing embedded customers to map themselves to one of these usage models – IO Intensive Computing, Manageability and Security Enabled Computing and Media Intensive Computing.

During the course we highlighted the 2009 Scalable and Low Power platforms and the benefits they offer with respect to each of the usage models – we also introduced key platform technologies such as Intel® Active Management Technology for Out of Band (OOB) management of embedded systems, Intel® Trusted Execution Technology for embedded platform security and Intel® Virtualization Technology for efficient computer resource allocation. We used this background to help embedded customers map their applications to Intel’s Scalable and Low Power processor families, and for each usage we highlighted the good, better and best positioning of SKUs. If you download the presentation, you’ll see a couple of actual product selection examples: A gaming application and how it fits into the Media Intensive Computing usage and an ATM/POS/Kiosk application and how it fits into the Manageability and Security Enabled Computing usage.

We highly encourage you to check out the presentation and provide your feedback and ask any questions you might have on in the comments, below. We’re happy to discuss the embedded market segments sub-segments, platform applications and how your application/design fits into these applications, 2009 Scalable and Low Power platform capabilities, platform technologies supported and the positioning of the various SKUs supported on these platforms. Rest assured, we will be looking at each of your comments and responding back to them in the comment thread below. Alternatively, you can also email your comments/feedback/questions to:

Today's been an exciting and interesting day. We hope those of you attending found the sessions and keynotes informative and valuable and that you'll sign up to attend the next one we schedule, whenever that might be. There have been some technical issues we've worked through and we certainly appreciate your patience as those have been worked through.

We'd certainly appreciate it if those of you who attended would take a few minutes and fill out the survey. We know there are going to be some consistent themes in the comments regarding the technical issues, but we want to hear what you liked about the day in terms of the content as well as what wasn't working for you regarding functionality. 

Thanks to everyone at Intel and all of the outside folks who ran courses and provided feedback that kept the day moving. 

Our final course of the day is a look at just what benefits Intel Atom processors have for embedded computing:

This course covers two Intel® Atom processor-based platforms for embedded computing -- based on either the Intel®® Atom™ processor N270.   We will discuss the differences between the two platforms, provide an overview of the power savings technologies of the Intel Atom processor, review the feature set and I/O capabilities of the chipsets, including graphics, and discuss additional supported technologies (SSD, wireless and wired Ethernet). Atom processor Z5xx series or the Intel

Robin is a Technical Marketing Engineer in the Embedded and Communications Group at Intel Corporation. He received his BSEE from the ITT Technical Institute of Seattle and has been with Intel for 13 years. He's now supporting Intel® Atom products as a Technical Marketing Engineer for the LEPD Division within the ECG Embedded group.

This post's comments can be used as an open discussion thread for Robin's presentation. 

Starting right about now is the next to last course of the day, one that is designed to help you find the Intel embedded product that best fits your needs:

This course will help customers identify the best Intel embedded scalable and low power products and platforms to meet their specific application requirements. It will communicate overall product line positioning showing a progression of features, platform benefits and value propositions with simple platform SKU positioning based on customer application.

Ryan Brown has worked for Intel since 2000. He is currently a Product Line Manager in the Embedded Computing Division, under the Embedded and Communications Group. In his current role, Ryan works with customers and to define platform line requirements for next generation Low Power products, develop launch plans and establish products into Embedded Markets. Ravi Sirigineedi has worked for Intel since 1999. He is currently a Product Line Manager in the Embedded Computing Division, under the Embedded and Communications Group. In his role Ravi manages the current generation platforms in the Scalable product line and establishes products into the Embedded Market Segments.

Ravi Sirigineedi, Embedded and Communications Group, Intel Corporation
Ravi Sirigineedi has worked for Intel since 1999. He is currently a Product Line Manager in the Embedded Computing Division, under the Embedded and Communications Group. In his role Ravi manages the current generation platforms in the Scalable product line and establishes products into the Embedded Market Segments.

This post can be used, via the comments, to discuss the topics covered by Ryan and Ravi. 

Next to take the stage in the Embedded eVent's Auditorium is a course on intelligent video. Here's the overview:

This course will provide a straightforward view into this fascinating software segment, including what it really is; its real-world industry applications; how it's used today for business intelligence, digital signage and building management needs; and how it works within the Intel® architecture environment. Presented by ObjectVideo®, an industry recognized leader in intelligent video, the focus of the session will be on how this technology can be most effectively deployed as a high-value ingredient within a larger video solution. Topics addressed will include importance of solution flexibility; common software and protocols for innovation plus improved video analytic performance; and the significance of platform manageability and ecosystem to the end user.

Ed Troha is Director of Global Marketing for ObjectVideo, the global leader in the video analytics software space. His role there is twofold: While being responsible for ObjectVideo’s brand, strategic messages and market positioning, he is equally responsible for the development of comprehensive OEM and Technology Partner programs that easily enable partners to include ObjectVideo technology in a wide variety of end user environments. He is particularly focused on how intelligent video can be more effectively leveraged in the critical infrastructure, retail, transportation and banking areas. In addition to his strong creative abilities, he brings more than 20 years of direct sales and marketing experience in technology products and services.

Use this post as a conversation thread for discussing the session and its content. 

The first post-lunch course during today's event is The value of Intel® Architecture in Digital Signage. Here's the program:

Digital Signage is a new and emerging embedded market segment with tremendous potential for advertisers and end customers. This presentation will provide an overview of the market opportunity, usage models and applications. The presenter will show how Embedded Intel Architecture’s scalable roadmap in combination with Intel’s ecosystem (Software vendors, board vendors, integrators, etc) can simplify the implementation of Digital Signage applications accelerating the time to market for OEMs and end users.

The course takes place from 1 - 2PM Pacific in the Auditorium. You can use this post as an open thread for discussion about Jose's course and the issues discussed. 

During the lunch break at a real-world trade show, participants would generally get together and walk to a local pizza or burger place, talk about what they do, where they're each from and, you know, network with each other.

There's no reason why the lunch break at this virtual trade show should be that much different, other than that you don't have to worry about how many people want pepperoni. 

Consider this your virtual lunch meeting place. Feel free to use it to converse with each other in the same way as you would in the hallway outside the session rooms. It's an open thread for conversation and comments will be approved as fast as we can to keep the chatter going. 

As you've moved about the Embedded eVent today you might have noticed you're ocassionally greeted with a message saying you've completed X out of 5 Treasure Hunt tasks. This is a little incentive built in to reward those of you who are active within the show's many offerings.

If you want to get the details on what this is, see how many tasks you've completed and what you need to do to complete your quest, click the "Treasure Hunt" icon within the navigation bar at the bottom of the main screen for details on what you might win and how you can qualify. 

We're going to leave this as an open thread for the next session of the day. Here's an overview:

The embedded industry has hit an inflection point. Next generation systems need to deliver more performance, be smaller and more efficient and on top of that innovative. Multi-core processors combined with virtualization technology provide device developers with the tools to deliver this next generation of devices. Understanding and mastering these techniques will be crucial to be able to compete in the embedded marketplace. This course will provide the base for understanding multi-core benefits, the configurations that come with them as well as when to use these configurations and how to develop for them.

Mark is a Senior Product Manager with Wind River focusing on multicore and virtualization solutions. Prior to joining Wind River, Mark has helped development teams build embedded systems across Asia, Europe and North America in automotive, telecom, consumer electronics and defense industries.

With the chat functionality being...wonky...feel free to leave your comments and questions here. Mark is on-hand for your questions and feedback so use the comments to communicate with Mark. We'll update this post with anything interesting and informative. 

If you're enjoying today's courses you can also connect with them - ask them questions, thank them for their time or just say "hello" - either in the Networking Lounge, in the comments of this post or by hitting us up on Twitter througout the day. Presenters will be in the Networking Lounge between 1 and 2 PM Pacific but you can leave a comment here and we'll get them to answer questions, either in the comments or as a future blog post.

Despite some technical hiccups, we've already got the first two keynotes of the day behind us as we go through the Embedded eVent. We were behind in our live-blogging but will be posting recaps of the sessions presented by Doug Davis, VP, Digital Enterprise Group and Pranav Mehta, Sr. Principal Engineer and CTO, Embedded and Communications Group shortly.

Thanks for your patience and understanding as we continue to work through this exciting live event.